Green Gold: Corporate Titans Are Betting Big on Cannabis Beer, Wine, and Cocktails

As marijuana legalization continues to gain more ground across North America, producers of traditional adult beverages are scrambling to get in on the action. “Cannabis is coming at us like a tidal wave,” says Blue Moon creator Keith Villa, whose new company, Colorado-based Ceria Beverages, will soon release various styles of cannabis-infused beers. “You have to prepare for it, or ignore it at your own peril.”

Read my full story at VinePair.

UPDATE: Since publishing this article, many other brand-name companies, including Lagunitas and MolsonCoors, have joined the “pot-ables” party.

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