As marijuana legalization continues to gain more ground across North America, producers of traditional adult beverages are scrambling to get in on the action. “Cannabis is coming at us like a tidal wave,” says Blue Moon creator Keith Villa, whose new company, Colorado-based Ceria Beverages, will soon release various styles of cannabis-infused beers. “You have to prepare for it, or ignore it at your own peril.”
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UPDATE: Since publishing this article, many other brand-name companies, including Lagunitas and MolsonCoors, have joined the “pot-ables” party.