The first thing you notice about the Hyundai HCD-14 Genesis Concept is its imposing face. That futuristic four-bar grille is hard to ignore. It’s big. It’s aggressive. It’s complex. The glinting flat lines feature thin needle-like eyes on either side. Look closely between the lines to see the truly intricate design work — a rugged range of pyramid-shaped pits and peaks in perforated dark metal. “It’s a bit brutal, it’s a bit out there,” said Christopher Chapman, chief designer for Hyundai Design North America. “We’re kind of shark-nosing at front a little bit.” A striking snout no doubt, but not entirely non-traditional, according to Chapman: the shape of the polished stainless steel grate stays true to Hyundai’s usual hexagonal look, if just barely. Left and right lines bend very subtly to make it a full six sides. “This is a concept car,” Chapman said, “so we’re allowed to play around a little bit with the materials.” By the looks of things at the 2013 New York International Auto Show, designers have been playing around a lot, especially with regard to the grille.
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