Ramen 3.0: Two Former Chemists Are Engineering A Noodle Soup Revolution

ShibaRamenFINALJake Freed and his Japanese wife, Hiroko Nakamura, probably aren’t the only entrepreneurs racing to establish the nation’s first Chipotle of Ramen. These days, virtually everyone wants to create the Chipotle of Something. But it’s hard to imagine anyone else taking the same approach. They aren’t chefs or restaurateurs or food-service industrialists of any sort. They are both former chemists, and that gives the couple a unique perspective as they work to launch their new restaurant prototype, Shiba Ramen, later this year. Continue reading

It’s Cool To Slurp Now

WebIn the old days, your mother would probably scold you for making such horrible noises at suppertime: Slurping your soup was considered poor table manners in polite American society, an egregious faux pas memorably (and quite audibly) sent up in the 1985 crime-comedy Clue. Nowadays, amid the growing influence of Asian food and Asian customs in this country, your dining companions might hardly wince at these loud sucking sounds. On the contrary, they might just join in the ruckus. In some of today’s more fashionable locales, slurping is not merely accepted. It’s downright proper. Continue reading